Visual identity and communication system for a presidential campaign at OAB Pernambuco, the state Bar Association, across digital, print and in-person.
Role
Art direction and design
Scope
Identity, digital, print and web
Year
2024
01 — Context
One identity for the whole campaign.
The campaign needed recognizable, consistent communication that could work across formats, channels and moments without losing visual unity.
I was responsible for creating the visual identity and developing the main graphic materials, connecting social media, WhatsApp, email marketing, the website, print, street actions and campaign headquarters communication.
The work was built as a system: one visual language adapted to informational pieces, mobilization, events, proposals and physical materials.
02 — Role
From concept to rollout.
01
Visual identity
Building the graphic language, art direction and defining the recurring elements of the campaign.
02
Digital communication
Pieces for social media, WhatsApp, event promotion, proposals, polls and mobilization.
03
Print materials
Flyers, stickers, badges, brochures and support materials for in-person campaigning.
04
Spaces and street
Applications for murals, headquarters, backdrops and the campaign’s physical touchpoints.
05
Web experience
Assets and visual guidelines for the website, keeping continuity between the online and offline campaign.
03 — Digital communication
Social and mobilization pieces.
Pieces for social media and WhatsApp: event promotion, proposals, polls and mobilization.
04 — Campaign system
Content adapted to different formats.
Sequences, proposals, accountability reports and panoramic pieces, all in the same language.
05 — Applications
Digital, print and physical presence.
Materials designed to keep the campaign recognizable at every touchpoint.
06 — Support materials
Campaign stickers.
A series of short messages to expand presence, mobilization and visual recognition.
