// 05
Content and newsletter.
Weekly picks and guides that bring readers back to the site, with a clear hierarchy between the lead story and the list.
PORTFOLIO
Email Design.
HTML emails that work from Gmail to Outlook, in light and dark mode. CRM campaigns in production and sequences for SaaS, e-commerce, finance and content.
In every email
- Email HTMLTable-based layout and inline styles, built for Gmail, Apple Mail and Outlook.
- Outlook on WindowsVML buttons and conditional fixes for desktop Outlook, which ignores much of CSS.
- Dark modeDedicated dark-mode colors and logo, including Outlook.com and the Outlook app.
- ResponsiveColumns that stack, fluid images and type tuned for small screens.
- AccessibilityAlt text on images, declared language, preheader and a readable email even with images blocked.
- CRM and lifecycleWelcome, onboarding, abandoned cart, transactional, security and newsletters.
// 01
CRM in production.
Campaigns from the CRM routine of an entertainment platform, sent to its user base through Smartico: promotions, tournaments, missions and the daily content.
// 02
Product and SaaS.
Feature launches, product tips, weekly reports and account emails: the messages that follow people from sign-up to daily use.
// 03
E-commerce.
Abandoned cart, order on its way, new collection and sale: the moments where email drives the most revenue.
// 04
Finance and insurance.
Monthly summary, sign-in alert, renewal and welcome. Topics where clarity and trust come before any offer.