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BRAND IDENTITY / RENTALS

Braço Forte.

A brand with the weight of a job site.

Braço Forte is a rental company. The italic BF initials sit in an orange block with a cut corner, carrying the brand from the uniform to the truck and onto the equipment itself.

Industry
Equipment rental
Deliverables
Logo, versions, colors, graphics, business card and uniforms
Braço Forte logo over an equipment yard at sunset
Braço Forte logo over an equipment yard at sunset
Project introduction text with client, industry and deliverables
Orange block with the BF initials on graphite
Symbol construction: the BF block with the italic and cut-corner guides
Symbol construction: the BF block with the italic and cut-corner guides
Eight logo versions in graphite, off-white, orange and white
Eight logo versions in graphite, off-white, orange and white
Palette: graphite, orange, off-white and white
Graphic pattern of rounded orange stripes with the BF block
Storefront with the Braço Forte sign and an orange poster in the window
Storefront with the Braço Forte sign and an orange poster in the window
White box truck with the logo and orange stripes
White box truck with the logo and orange stripes
Graphite Braço Forte business cards
Graphite Braço Forte business cards
Graphite hard hat with the BF block
Machine panel with the Braço Forte brand painted on
Graphite polo shirt with an orange collar and the stripes
Graphite polo shirt with an orange collar and the stripes
White and graphite dress shirts with orange sleeves
White and graphite dress shirts with orange sleeves
BF block and project credits
BF block and project credits

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