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BRAND IDENTITY / MEDIA

Novo Save.

News, guides and everything worth a new save.

Novo Save is an independent gaming outlet: curated news, guides that solve problems and honest recommendations. The symbol is a save slot with two green pixels, and the video game shows up only in the details.

Industry
Gaming outlet
Deliverables
Identity, design system, website and Instagram
Novo Save start screen: the logo on black and the PRESS START prompt
Novo Save start screen: the logo on black and the PRESS START prompt
The phrase “News, guides and everything worth a new save”, with the project text
The Novo Save symbol, a save slot with two green pixels
The Archivo and Inter typefaces, with a headline and a HUD label
The symbol on a pixel grid, with the three ideas behind its construction
The symbol on a pixel grid, with the three ideas behind its construction
Logo and symbol versions on cream, black, green and moss, and the app icon
Logo and symbol versions on cream, black, green and moss, and the app icon
The five brand colors as inventory slots: Save Green, Ink, Canvas, Moss and Slate
The five brand colors as inventory slots: Save Green, Ink, Canvas, Moss and Slate
Design system components: buttons, badges, the Save Box summary and the progress bar
Design system components: buttons, badges, the Save Box summary and the progress bar
Desk with the Novo Save website open on the monitor
Desk with the Novo Save website open on the monitor
The website home page in light and dark themes
The website home page in light and dark themes
Three phones with the home page, a recommendation and a guide from the website
Three phones with the home page, a recommendation and a guide from the website
Website recommendation page, with the Save Box summary
Close-up of a phone home screen, with the Novo Save icon among other apps
Novo Save Instagram posts: the opener and four news items
Novo Save livestream overlay over a game
Novo Save livestream overlay over a game
Young man in a black Novo Save T-shirt holding a controller
Cap and stickers on a laptop and a controller with the Novo Save symbol
The Novo Save symbol with GAME SAVED and the project credits
The Novo Save symbol with GAME SAVED and the project credits

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