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BRAND IDENTITY / RETAIL

Supermercado
O Cestão.

Find everything you need.

O Cestão is the neighborhood supermarket, with new deals every week. The brand combines an orange C with a shopping basket, and it comes to life on the storefront, bags, uniforms and a campaign for each day.

Industry
Supermarket and retail
Deliverables
Identity, storefront, campaigns and social media
Supermercado O Cestão storefront at dusk, with the red sign lit up
Supermercado O Cestão storefront at dusk, with the red sign lit up
The phrase Find everything you need, in white and yellow on red, with the project text
Slanted wall covered with dozens of Cestão deal posts
Slanted wall covered with dozens of Cestão deal posts
Woman carrying two red Cestão bags full of groceries
Red shopping baskets with the Cestão tag
Supermercado O Cestão logo in white and orange on red
The Cestão symbol with the guides for the arc and the basket faces
Brand and campaign colors on price tags
Employee in a red Cestão polo shirt and apron arranging tomatoes
Shopping cart with the Cestão sign in a supermarket aisle
White and red Cestão delivery van on a street lined with colorful houses
White and red Cestão delivery van on a street lined with colorful houses
The four weekly campaigns: Meat, Produce, Baratíssimo (Super Cheap) and São João
Hand holding the Tuesday and Wednesday Meat Days flyer in the supermarket aisle
Produce and Baratíssimo flyers on a green background
Phone showing the Cestão Instagram profile
Close-up of a post with the price highlighted, 19.99 per kilo
Eight logo versions in red, white, orange, cream and yellow
Eight logo versions in red, white, orange, cream and yellow
Vertical Cestão logo on cream and the project credits
Vertical Cestão logo on cream and the project credits

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