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BRAND IDENTITY / BAR

Venda
Bar Arretado.

Come on in, boss.

Venda is a corner bar that feels like a backcountry general store from Brazil's sertão. The brand cuts out its name by hand, like a painted sign, and scatters suns, cacti, moons and hummingbirds across the menus and coasters.

Industry
Bar and snack bar
Deliverables
Identity, menus, coasters and uniform
Yellow Venda Bar Arretado storefront at night, with the sign under the pergola and wooden tables
Yellow Venda Bar Arretado storefront at night, with the sign under the pergola and wooden tables
The phrase Come on in, boss, in black on yellow, with the project text
Venda Bar Arretado logo in white on blue
Venda neon sign on a blue brick wall
Mug and classic Brazilian bar glasses with the black Venda logo, and a bottle with the house beer label
Close-up of the logo's hand-cut letters
Close-up of the logo's hand-cut letters
The logo on four bands: blue, yellow, black and white
The logo on four bands: blue, yellow, black and white
Blue, yellow and black Venda coasters on wood
Blue, yellow and black Venda coasters on wood
Waiter in a blue Venda apron serving beers in the dining room
Blue Venda bucket with beers on ice, on the wooden table
Brand colors on coasters: blue, yellow, black and caramel
Brand colors on coasters: blue, yellow, black and caramel
The Staatliches and Josefin Sans typefaces
Hand holding the happy hour menu in the bar's dining room
The menu illustrations: sun, mugs, hummingbird, moon, cactus and flower
The menu illustrations: sun, mugs, hummingbird, moon, cactus and flower
The four Venda menus on yellow
Skewer festival menu on the wooden table, with skewers, farofa, caldinho and beer
Server in a blue Venda apron taking an order
Server in a blue Venda apron taking an order
Venda logo in black on yellow and the project credits
Venda logo in black on yellow and the project credits

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